Had this at the night market last year in Jamaica. Really good!


FOR RELEASE June 15, 2016

Media Contact: John Wang at; 646-543-3532

Sams Fried Ice Cream
Design by Rena Lee

Sam’s Fried Ice Cream Opens in Downtown Jamaica: Veteran Street Vendors Debut First Brick-and-Mortar

QUEENS, NY (June 15, 2016) – Today, brothers Sam (33) and Nelson Chau (27) – NYC street vendors for the past seven years, transitioning from selling t-shirts to selling their popular fried ice cream – opened their first brick-and-mortar store inside Jamaica Market.

Jamaica Market (159-15 Jamaica Avenue), located on Jamaica’s busy and iconic thoroughfare, serves the local community and the local workforce. It serves as an oasis from the corporate fast-food joints that predominate in the area.

Mary Reda, Director of Real Estate Operations at Greater Jamaica Development Corporation, which oversees the Market, said, “An important mission of Jamaica Market is to foster small businesses and promote quality products coming out of Queens. Sam’s Fried Ice Cream is an ideal tenant, and we are excited to have them and hope they are tremendously successful for years to come.”

Sam and Nelson were both born in Hong Kong and now live in Queens. When they are not selling fried ice cream at events or in their new store, Sam Chau works as an accountant and Nelson most recently worked at a diamond-grading lab. Their parents work at a family-owned pharmacy in Queens, and are excited about the entrepreneurial spirit of the siblings.

The brothers experimented with their fried ice cream recipe for a full year before beginning to sell it four years ago at street fairs and markets across the five boroughs. They are also no strangers to Jamaica, having participated at the Queens International Night Market during its stint in Downtown Jamaica last year. They have sold as many as 1,000 servings in a single night at the Queens International Night Market, which demonstrates their product’s popularity among New Yorkers.

The new store offers their signature fried ice cream in many flavors, including the standard chocolate and vanilla, as well as mango and green tea. They have taken extensive barista courses to offer top-quality coffee products, and the shop will even offer bubble tea.

“There’s a lot more to starting a store than selling on the street, but it’s something we had always dreamed about,” said Sam Chau. “If our customers are as supportive as they’ve been when we
vend on the street and at events, hopefully will be the first of many stores to come. We want to thank Greater Jamaica Development Corporation for the great opportunity, and to John [Wang] and the Night Market for connecting us. Both organizations are incredibly dedicated to supporting small businesses such as ours.”

John Wang, founder of the Queens International Night Market, said, “Jamaica has been in the news quite a bit over the last few years. The renaissance is coming, and many people are hoping to be even a small part of it. I hope the Night Market last year changed at least a few impressions of Jamaica, and I hope Sam’s [Fried Ice Cream] will be embraced by the thousands of people who visit Jamaica Market on a daily basis.”

Sam’s Fried Ice Cream Website: Facebook: Twitter: Instagram: Jamaica Market is owned and operated by Greater Jamaica Development Corporation and is located in Downtown Jamaica at 159-15 Jamaica Avenue, in Queens, New York. Jamaica Market is open from 7:00AM to 7:00PM Monday through Saturday and closed on Sundays


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